Buzzsumo – not Sherlock Holmes, but the detective you are seeking for. It is a marketing software allowing to analyze web content by the company, person or topic. Using Buzzsumo you will definitely find the main trends in the real estate, you will analyze what the potential clients want and easily meet their criteria.
Furthermore, it allows monitoring the competitors. You will gain the access to the content they share, posts they like and comments they add, nobody will tell you the information more precise than Buzzsumo does. However, the price is a huge minus of this application – the cheapest package costs… $99 per month.